Burger King Case Study Swot Analysis

Burger King Case Study Swot Analysis-5
It will affect hundreds of employees which also include pregnant women and employees who were loyal since years. Rapid global expansion was the prime corporate strategy of Tim Hortons behind its merger with Burger King.Tim Hortons will have to redefine their HR plans so that it align with their new strategic objectives and fits into Burger Kings culture. The deal would make them the world’s 3 largest quick service restaurant provider.

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Many times they have been sewed because of their unhealthy foods. Downturn or recession in economy also affecting the Mc Donalds sales.

Competitors pressure in major location like high streets.

Weaknesses Mc Donalds failed to offer pizza because it is less able to compete with pizza fast food chains. They are spending more money on training as more employee turn over in Mc Donald.

Globally it is noticed that Mc Donald disrupts the local eating habit especially in younger generation.

they have major visible locations worldwide mean nestle chocolate, Newman’s own salad dressings etc.

Mc Donald is the first in fast food chain which provide nutrition information printed on all packaging.Their unchanging menu and slow expansion gives In-N-Out managers and corporate employees time to concentrate on keeping up their standards and increasing their store’s level of performance.This business strategy seems to exceed customer’s expectation and keeps them coming back to In-N-Out Burger.Burger King is known world as a company that offers cost advantage over competitors.They are owned by 3G capital that is an investment firm with profit being their prime goal.This philosophy has helped to keep the company on track The amount of customer satisfaction and loyalty In-N-Out has received implies that their marketing strategies have produced very good outcomes for the company.In-N-Out’s popularity is ever growing, and their slow expansion makes customers across the country go well out of their way to eat there (Principles 33).1) In the eyes of its customers, In-N-Out Burger provides them a huge value that they are willing to go well out of their way for.From In-N-Out’s beginning, their marketing plan has been simple and effective in order to capture value from its customers.1- What corporate strategy (ies) does this represent for Tim Horton’s? Their acquisition by Burger King will enable them provide their products and services to a broad range of customers globally. Tim Hortons would benefit from the huge brand recognisation and lean processes of Burger King across the globe and the company has assured to make Tim Hortons an iconic global brand Strong market share of around 27% in Canadian Fast food industry.


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