Essay On Mass Media Rules

Advocates of this view concern themselves particularly with massive corporate mergers of media organizations, which limit competition and put big business at the reins of media—especially news media.

However, media “experts” more likely swayed those who were less informed.

Critics point to two problems with this perspective.

These messages promote not only products, but moods, attitudes, and a sense of what is and is not important.

Mass media makes possible the concept of celebrity: without the ability of movies, magazines, and news media to reach across thousands of miles, people could not become famous.


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