Incorporate your logo and mock up a formatted menu design (tap a designer for help if needed).
If you don’t feel that service is a noteworthy component of your operation, address it briefly in the concept section.
Write a brief overview of yourself and the team you have established so far.
You want readers to be confident that your restaurant’s “ideal” diner intersects with the neighborhood(s) you’re proposing as often as possible.
If you don’t have a site, this is a good place to discuss what you’re looking for in terms of square footage, foot traffic, parking, freeway accessibility, and other important details.