Healthy Food Restaurant Business Plan

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According to a report from the Nielsen Perishables Group, 30 percent of Millennials eat foods that are certified as organic foods.

With more buying power than the baby boomers, Millennials will continue to shape the American restaurant industry.

Aside from age, the demographic for successful healthy restaurant concepts like Lyfe Kitchen and Sweetgreens are largely white, urban and upper middle class.

It’s important to note that this factor limits the areas for successful healthy restaurant concepts to take root.

Tweaking a menu to place healthier options in the ‘prime real estate’ section of a menu and limiting unhealthy options are just two ways that restaurants can design their menu to make the healthy choice the easy choice.

The rise of successful healthy restaurant chains like Lyfe Kitchens and Sweetgreens is promising.In the age of the health conscious consumer who wants to know where and how their food was grown, healthy restaurant concepts have the ability to reassure them that they are making a good choice for themselves and their environment.Buying local makes Millennial consumers in particular, feel good about where and how they spend their money.uses cookies to personalize content, tailor ads and improve the user experience. By using our site, you agree to our collection of information through the use of cookies. If they demand more healthy options, restaurants will follow.If they want local foods or organic foods or plant based menus, restaurants will build to suit.But the bottom line is that healthy restaurant concepts are a tiny part of a much larger restaurant industry dominated by burgers and fries and oversized entrees.If someone is thinking of opening their own healthy restaurant, they need to make sure that the appeal is there.They might think a menu based entirely on raw vegetables will sell like gangbusters, only to find out that the customer base for that type of menu is teeny tiny.As with any other restaurant, specific risks include overestimating the appeal of a the concept, failing to assess the local market and determine a niche for the concept and spending too much too fast.


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