According to a report from the Nielsen Perishables Group, 30 percent of Millennials eat foods that are certified as organic foods.
With more buying power than the baby boomers, Millennials will continue to shape the American restaurant industry.
Aside from age, the demographic for successful healthy restaurant concepts like Lyfe Kitchen and Sweetgreens are largely white, urban and upper middle class.
It’s important to note that this factor limits the areas for successful healthy restaurant concepts to take root.
Tweaking a menu to place healthier options in the ‘prime real estate’ section of a menu and limiting unhealthy options are just two ways that restaurants can design their menu to make the healthy choice the easy choice.