Mystery Shopping Assignments

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It’s all spelled out clearly in advance before you agree to the work.

About 85% of this work is done in person; a growing trend involves home-based mystery shoppers who conduct their work by calling (as opposed to visiting) catalog companies, call centers, and others, which account for 15% of the industry.

With mystery shopping, an individual walks into a retail store, restaurant, grocery store, convenience store or gas station to monitor and measure specific behaviors.

It enables them to understand how their services stack up against the competition—both generally and in specific areas.

One hypothetical example: A mystery shopper assignment and analysis might measure the wait in line at Target vs. More specifically, an assignment might measure how much information the Target sales associate in electronics knew about a specific digital camera, compared to the sales associate at Wal-Mart for that very same camera.


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