The filled bar team at Mars wanted to know why Butterfinger decided to relaunch the bar, what steps they took to execute the launch, and what the results were.
To answer those questions, I analyzed Nielsen data on Butterfinger’s performance pre- and post-relaunch, and synthesized those learnings into a presentation for the filled bar team.
The presentation would be given to a group of partners at an all-day event in Chicago at the conclusion of the internship.
When the time to present arrived, I was set to travel from my client in New Jersey to Chicago the day before, and would meet the rest of my team in-person for the first time to run through our presentation. Severe thunderstorms struck the New York area in the early afternoon and, at the urging of my team, I proactively switched my flight to depart at 6 AM the next morning, the same flight booked by one of my other team members.
There happened to be one that would put us in Chicago without any time to spare so, lacking options, we booked it.
After a three hour Lyft ride and a hurried airport breakfast, we boarded and landed in Chicago a mere hour before we were scheduled to present.
The two of us would still arrive with plenty of time to rehearse with the rest of the team that afternoon.
It turned out to be the right move as the thunderstorms only grew worse and my original flight ended up being cancelled hours after I made the switch.
I arrived at the airport shortly after my coworker finished speaking with a gate agent.
Apparently all flights out of the New York area airports had been cancelled until Sunday.