Real Estate Broker Business Plan

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Written operations and procedure manuals that give step-by-step instructions for even the most obvious tasks are necessary.

It's important to outline a detailed business plan and outline what steps will need to be taken to get your brokerage off the ground.

Most franchises charge a significant up-front fee and an ongoing percentage of revenue.

Now you jump from your cubicle or home office to a building or large space that must accommodate multiple agents, the support staff, conference rooms, and storage space.

If you finish this simple planning process before the beginning of 2012, you’ll have your best year ever (or best for a long time). That means standing up, stretching way up, left, right, and back. Then, put your shoulders back, stomach in (you’ll feel it even if it still sticks out), and chest out. * The first key to success: Focus on results instead of activities.

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If it’s not possible to complete this plan before the year’s end, then complete it over the next 30 days. Make a list of your dream priorities in every aspect of your life. Write your answer to these questions: “What do you want your real estate career to do for your life in 2012? Take three huge, deep breaths — far more oxygen that you normally take into your lungs. Pump your fist and say “Yes, Yes, Yes.” You put yourself in the best possible mental and emotional state for planning. Throughout the year, instead of focusing on number of activities (calls, mailings, blog posts, and so on), concentrate on achieving this number of new clients each week.

The facility cost is a big part of the overall cost of doing business.

New considerations include: Efficient and productive offices don't get that way by accident.

Do the "leg work" and put together the necessary personnel, process, and systems before you open the doors.

Most brokerages promise their agents some form of prospect generation from the brokerage advertising, floor time, and operating the phones.


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