Understanding where traditional news organizations currently stand requires one to understand how audiences consume their news and what they think about the news business as it stands.
Surveys by news organizations and foundations offer a way to understand the public’s thoughts quantitatively.
How papers will make money has been talked to death.
So, instead, this report will focus on how social media, especially social networking sites like Twitter, has begun to affect the news organizations and changed — for better or worse — how journalists perform their jobs every day.
However, this report will attempt to explain what has occurred and hypothesize on what the future holds for a world containing independent journalism and social media tools.
The research gathered for this report can be grouped into four categories: the current state of traditional and social media; popular social media tools and how media use them; ethical issues surrounding journalists’ use of social media tools; and how a two-way, conversationally driven world will change journalism.Despite this, the Pew survey showed most respondents still think watchdog journalism is critically important (“Public” 10-11).The poll also monitored consumers’ most-used news medium, finding audiences tend to obtain national and international news from TV and the Internet (“Public” 4).A Media Post article discussed a survey that found males tend to be more open to new media than females, and, to little surprise, the 18-to-34-year-old age group has seen the largest decline in traditional media usage (Loechner 1).This survey also found while most people said newspapers needed to change to remain relevant, users wouldn’t be willing to pay to read print magazines online (Loechner 1-2).Before being able to define the relationship between social media and journalism, it’s vital to explain journalism’s purpose and troubles within the media industry as a whole. Podger says journalism is about listening to those who have something to say (Podger 36).In his blog post titled “Social Journalism: Past, Present and Future,” Woody Lewis offers similar sentiments regarding what a “social journalist” is.Results will lead the report to offer three areas within journalism that social media has significantly touched: the public’s trust of the news media in relation to social media; the relationship between local news organizations and social media; and how news is and will be covered using social media tools.Media industry publications and critics often mention a media shift from traditional outlets, like newspapers and magazines, to digital news sources.Journalists aren’t the only ones who benefit from news organizations’ increased presence on social media.Others have evaluated the news media and determined social media has not only benefited journalists but has also helped give individuals a way to speak up to the world.