Click Tale puts it in a nutshell by saying: Girls Watch Faces. A study by Simon Baron-Cohen found that these differences are observable when watching boys and girls (even in their infancy): “While most female babies give most of their attention to social stimuli such as human faces and voices, the majority of boys pay most attention to non-social, spatial stimuli—such as the movement of a mobile hanging above a crib.Throughout their lives, male and female individuals continue to manifest these early traits in more and more complex ways.” While men have historically been the early adopters of online shopping, women have caught up with them quickly.This doesn’t mean that men don’t value the opinions and experiences of others, but rather that their approach is different: While men use the experiences of others with a product they’re interested in to form their own opinion, women would want to know the reasons and motivations to understand why others purchased an item and whether their situation is comparable, before considering it in their decision-making.
There is a decade worth of scientific research on this subject, which shows that there are observable differences in how men and women behave as shoppers.
It’s clear, men and women think differently about shopping and will approach the act of shopping online in different ways.
According to a 2013 study conducted by See Why, 57% of women purchased goods online, compared to 52% of men.
However, as of today, men are more likely to use mobile devices to shop: 22.2 percent of men said they used their smartphones to shop while only 18.2 percent of women did so.
Gaining an understanding of how gender differences influence purchase decisions and recognizing gender-specific tendencies (not stereotypes!
) is important for any business that sells to people – and wants to do so more effectively.
Let’s look at how these tendencies can affect online buying behavior and what you can do to make it work in your favor.
Mark Gungor – Men’s Brain Women’s Brain Studies have shown that there are numerous physical differences between male and female brains.
To increase revenues from mobile shopping you need to adjust your mobile strategies accordingly and consider that men and women’s mobile shopping behaviors and preferences are different: A study referenced by Ad Week and the shows that men favor mobile shopping sites and apps that will save them time and cost, while women enjoy apps that allow them to browse products and catalogs, and share information within their networks.
Providing good service and maintaining a high level of customer satisfaction, regardless of gender, is one of the most important KPI’s in contemporary marketing because satisfied customers tend to be more loyal and consume more.