What Is The Executive Summary In A Business Plan

What Is The Executive Summary In A Business Plan-29
When constructing your Executive Summary, remember to follow the subtitles or subsections of your business plan extracting the most important point(s) of each section for the summary.

When constructing your Executive Summary, remember to follow the subtitles or subsections of your business plan extracting the most important point(s) of each section for the summary.

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Think of the Executive Summary as the business plan's own "personality" if you will.

A personality is a guiding core that determines how and what to expect in your interactions with the individual or company.

They are also facts which are nearly impossible to rewrite in a creative manner and for the sake of consistency of content, you do not want to rewrite these portions.

They are simply too factual and short to rewrite without losing your business credibility.

When constructing the Executive Summary, it may be helpful to first write a mini-outline very similar to a book report that we all produced in school.

If it is 3 pages typewritten, then it is long enough to warrant an outline.If, and only if, your Executive Summary makes a lasting impression on them will they then request a conference call with you and a copy of the full business plan for further financial discussions.Instances that include startup businesses and non-profit funding will require a detailed, accurate, and persuasively written business plan to succeed with foundations, bankers, or investors.Without exception the Executive Summary is the most important section of any business plan.It is the very first part of your business plan that anyone will ever read.You also have the luxury of alternating a soft-sell pitch and a hard-sell pitch if you are the party being interviewed and if such a tactic is needed.In the context of a business plan, you, the owner, are the one being interviewed.This is the one area where it is acceptable to have a small repetition of facts.The facts of your company's Mission and Vision, along with its Legal Structure are things which must appear in the top of the Executive Summary.Another way to look at the Executive Summary is as "the hard sell" of your business plan.It should be succinct and precise, interesting and engaging, factual and personable, business-like, and yet very likeable.

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